Authenticate. Comply. Connect.
Prown gives brands the tools to bring digital identity to physical products, from EU-compliant product passports to tamper-proof NFC authentication.
Clothing Brand
Black T-Shirt
A heavyweight black T-shirt with a classic fit and durable construction for everyday wear.
- Color
- Black
- Size
- S
The deadline
Will your products be ready for 2027?
The EU's Ecodesign for Sustainable Products Regulation (ESPR) requires Digital Product Passports for products sold in the European market. Batteries require DPPs from Q1 2027. The textiles and apparel delegated act follows in Q3 2027, with DPP requirements applying from Q1 2029. Additional categories follow under ESPR in 2030.
This isn't optional. Non-compliant products can be blocked from the EU market.
- 2024ESPR passed into law
- 2025Working Plan adopted
- 2026EU DPP Registry launches
- Q1 2027Batteries DPP mandatory
- Q3 2027Textiles/apparel delegated act published
- Q1 2029Textiles/apparel DPP mandatory
- 2030Additional categories under ESPR
The solution
Digital Product Passports, simplified.
Create, manage, and publish EU-compliant Digital Product Passports from one platform. NFC authentication is available when needed.
Prown Passport
Digital Product Passports
- Unlimited passports
- Compliance free of charge
- Carrier-agnostic
- Custom-branded consumer pages
Prown Access
NFC Authentication
- Proof of authenticity
- Ownership verification
- Gated content & experiences
- Brand protection intelligence
- From €0.99/tag
Contact sales
Let's get your products ready.
Tell us what you're building and where you are in your Digital Product Passport journey. We'll get back to you shortly.