"Phygital" blends physical and digital realms, transforming fashion. Brands like Nike, Gucci, and Balenciaga leverage AR/VR for virtual try-ons and drops, enhancing retail experiences. Pioneers like Prown create innovative, immersive products, reshaping consumer interactions and cultural engagement. The phygital revolution redefines how we perceive and experience fashion.

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Immersive commerce, integrating AR, VR, and 3D technologies, is transforming online shopping and poised to reach a $200 billion industry by 2030. Growth is fueled by rising consumer demand for interactive experiences, particularly in China and the U.S., with user penetration projected to rise to 19.5%. Leading brands like Nike, Gucci, Burberry, Tommy Hilfiger, Ralph Lauren, ASOS, Zara, H&M, and Adidas are pivotal in driving this expansion.

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Immersive commerce, using VR, AR, and MR, revolutionizes retail by creating interactive, engaging shopping experiences. This approach enhances customer engagement, informed purchasing, and personalized interactions. As the immersive world emerges, immersive commerce will blend physical and digital worlds, transforming how we shop and experience brands.

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Walmart has launched Walmart Realm, a 3D e-commerce platform in the immersive world, allowing users to shop digital replicas of store products in immersive environments. Accessible via desktop or mobile, it features gamified shopping experiences and targets Gen Z with affordable products, leveraging influencer promotions to drive engagement.

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